All glossary terms
CRO / DEFINED TERM
Conversion Funnel
The journey a visitor takes from first discovering your business to completing a desired action like making a purchase or signing up.
IN DEPTH
A conversion funnel typically has stages: awareness (discovering your brand), interest (engaging with content), consideration (evaluating options), and action (converting). Each stage has drop-off points where visitors leave. Optimizing the funnel means reducing friction at each stage through better messaging, UX improvements, retargeting, and personalized follow-ups. Funnel analysis helps identify where potential customers are lost.
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