All glossary terms
CRO / DEFINED TERM
Landing Page
A standalone web page designed for a specific marketing campaign, with a single focused goal like capturing leads or driving purchases.
IN DEPTH
Unlike regular website pages, landing pages are designed to minimize distractions and maximize conversions. They typically include a compelling headline, benefit-focused copy, social proof (testimonials, logos), a clear call-to-action, and a form or button. Landing pages are used for PPC campaigns, email promotions, social media ads, and lead magnets. A/B testing different elements is key to optimizing conversion rates.
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