All glossary terms
Ads / DEFINED TERM
PPC (Pay-Per-Click)
An advertising model where advertisers pay each time a user clicks on one of their ads, commonly used on Google Ads and Meta Ads.
IN DEPTH
Pay-Per-Click advertising allows businesses to bid on keywords and display ads in search results, social media feeds, and across the web. PPC campaigns require keyword research, ad copy writing, bid management, audience targeting, and conversion tracking. The main PPC platforms are Google Ads (search and display), Meta Ads (Facebook and Instagram), Microsoft Ads (Bing), and LinkedIn Ads.
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