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Ads / DEFINED TERM
Quality Score
Google Ads' rating (1–10) of the quality and relevance of your keywords, ads, and landing pages, which directly affects your ad costs and positions.
IN DEPTH
Quality Score is determined by three factors: expected click-through rate, ad relevance (how closely your ad matches the search intent), and landing page experience (relevance, load speed, mobile-friendliness). A higher Quality Score means you pay less per click and get better ad positions. Improving Quality Score involves tightly grouping keywords, writing highly relevant ad copy, and ensuring landing pages deliver on the ad's promise.
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