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AI / DEFINED TERM
GEO (Generative Engine Optimization)
The practice of optimizing content to be cited and recommended by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.
IN DEPTH
Generative Engine Optimization is the next evolution of SEO. As AI search engines generate answers instead of listing links, businesses need to ensure their content is structured, authoritative, and formatted in ways that AI models can extract and cite. GEO focuses on entity clarity, source authority, structured data, and content that AI models can reliably reference.
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