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The page displayed by a search engine in response to a user's query, containing organic results, ads, featured snippets, and other elements.
Modern SERPs include organic listings, paid ads, featured snippets, People Also Ask boxes, knowledge panels, local map packs, image carousels, video results, and AI-generated overviews. Understanding SERP features is essential for SEO strategy - targeting featured snippets, optimizing for local packs, and appearing in AI overviews can dramatically increase visibility and click-through rates.
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