All glossary terms
SEO / DEFINED TERM
Organic Traffic
Website visitors who arrive through unpaid search engine results, as opposed to paid advertising, social media, or direct visits.
IN DEPTH
Organic traffic is driven by SEO - when a website ranks well for relevant keywords, users click through from search results without any ad spend. Organic traffic is generally more sustainable and cost-effective than paid traffic over time, as it continues flowing without ongoing ad budgets. Growing organic traffic requires content creation, technical SEO, backlink building, and ongoing optimization.
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