All glossary terms
SEO / DEFINED TERM
Local SEO
A branch of SEO focused on optimizing a business's online presence to attract customers from local geographic searches.
IN DEPTH
Local SEO targets searches with local intent like "near me" queries and city-specific keywords. Key tactics include Google Business Profile optimization, local citation building (NAP consistency across directories), review management, local content creation, and location-specific landing pages. Local SEO is critical for businesses that serve customers in a specific geographic area.
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