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SEO / DEFINED TERM
Google Business Profile
A free Google tool that lets businesses manage their online presence across Google Search and Google Maps, critical for local SEO.
IN DEPTH
Google Business Profile (formerly Google My Business) displays your business information in local search results, the map pack, and knowledge panels. Optimizing your profile includes adding accurate NAP (name, address, phone), business hours, photos, services, responding to reviews, posting updates, and selecting correct categories. A well-optimized profile is the single biggest factor in local search rankings and drives phone calls, direction requests, and website visits.
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