All glossary terms
Website / DEFINED TERM
Schema Markup (Structured Data)
Code added to web pages that helps search engines understand the content and display rich results like star ratings, FAQs, and product details.
IN DEPTH
Schema markup uses the Schema.org vocabulary to annotate page content with structured data in JSON-LD, Microdata, or RDFa format. Common types include LocalBusiness, Product, Article, FAQ, HowTo, and Review schemas. Adding schema markup doesn't directly improve rankings but enables rich snippets in search results that significantly boost click-through rates. Google, Bing, and AI search engines all use structured data to better understand page content.
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