All glossary terms
Email / DEFINED TERM
Email Marketing
A digital marketing strategy that uses email to promote products, nurture leads, and build customer relationships.
IN DEPTH
Email marketing encompasses newsletters, promotional campaigns, automated drip sequences, transactional emails, and re-engagement campaigns. Effective email marketing relies on list segmentation, personalization, A/B testing subject lines and content, deliverability optimization, and analytics tracking. It remains one of the highest-ROI marketing channels, averaging $36 return for every $1 spent.
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