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An automated series of emails sent on a schedule or triggered by specific user actions, designed to nurture leads toward a conversion.
Drip campaigns deliver the right message at the right time based on where a subscriber is in their journey. Common types include welcome sequences (after signup), onboarding flows (after purchase), re-engagement campaigns (for inactive users), and abandoned cart sequences (for e-commerce). Effective drip campaigns use personalization, A/B tested subject lines, clear CTAs, and progressive disclosure of value to move prospects through the funnel.
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